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All Japan Butler Association — Setting and Keeping the Standard of the Butler Profession

Setting the standard of the butler.

The All Japan Butler Association is the parent body that, founded in 1890, has trained and certified butlers for more than 130 years and set the standard of Japan's butler culture.

Setting the criteria for calling oneself a butler, and passing its manners and ethics to the next generation. For more than 130 years, the parent body that has kept the standard of Japan's butler culture.

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Guarding the quality of the butler profession through standard and certification

The standard-keeping parent body is an organization that sets the criteria for calling oneself a butler and records its manners, ethics and philosophy for the next generation.

So that service quality does not vary greatly from person to person, the All Japan Butler Association has walked as the parent body that gives the butler profession a shared yardstick.

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The parent body of standardization

Founded in 1890 by its first head, Shingo Tanaka, it is Japan's oldest butler organization, and has carried the standardization that defines a butler's quality.

Inheriting manners and ethics

Fusing Western butler etiquette with the Japanese spirit of omotenashi, it records those manners, ethics and philosophy and passes them to the next generation.

Preserving it as culture

Its mission is to root the butler in Japan not as a passing trend, but as a culture inherited for more than 130 years.

HISTORY

How has the association been carried on across three generations?

The association's journey is a history of more than 130 years, told through three generations of heads: founding, reunification and innovation.

The 130 years of the All Japan Butler Association are a story carried on by three generations of heads. Founding, division and reunification, and innovation for the modern age — here it is, told across three generations.

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First head, Shingo Tanaka (Founded 1890)

In the Meiji era, he introduced to Japan the butler culture he had learned while studying in Britain and founded the association, undertaking the first systematic training of butlers and laying the foundation of its manners and ethics.

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Second head, Kazuhiko Yamada (Reunification)

He reunited in 2000 the association that had split into Kanto and Kansai bodies, rebuilding it as a single parent body that safeguards the butler standard.

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Third president, Butler Bell (Innovation)

In March 2023, Butler Bell (Yuichi Ishii) took office as the third president. Championing an age in which butlers are chosen, he is spreading a new way of being a butler who reveals both face and name.

TRAINING

Training systematically, from the basics to international protocol

Training butlers means a system in which one learns step by step and systematically, from the basics of bowing and deportment through to international protocol.

The association trains butlers systematically in the manners, hospitality and expertise they require, nurturing the next generation through the Japan Butler Academy it supervises.

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Grounding in the basics

Grooming, receiving guests, and serving tea and afternoon tea — the deportment that forms a butler's foundation is learned with care.

Uniting practice and tradition

The traditional skills of the Western butler are layered with the Japanese spirit of omotenashi to raise butlers who can work anywhere in the world.

Training through the academy

The Japan Butler Academy, supervised by the association, provides the place to learn from the basics through international protocol and VVIP hospitality.

CERT

Three stages of certification keep a shared floor of quality across every butler

Certification is a private qualification in three stages by level of mastery, which the association set up to assure a butler's skill objectively.

The association maintains its own certification program to assure a butler's skill objectively. In three stages, it protects a shared floor of quality across every butler.

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Certified Associate Butler

Proof of mastering the foundations — butler history, housekeeping, service basics and communication. This is the entry-level stage.

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Certified Professional Butler

Proof of mastering applied skills for real work — household management, business support, dining service and event planning. This is the intermediate stage.

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Certified Master Butler

Proof of mastering international protocol, risk management, and VVIP hospitality and management. The highest stage, for those who attend distinguished guests.

SEMINAR

How far can corporate hospitality be raised through a butler's manners?

Corporate seminars are practical courses that offer the manners and the art of attentiveness butlers have cultivated, to raise a company's hospitality.

To organizations seeking to raise the quality of their service, the association delivers a butler's manners as practical seminars — a chance to rethink corporate hospitality from a butler's view.

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Business manners

Guest reception and deportment and more — the business manners butlers have honed are delivered to companies as practical courses.

Schedule management

The butler's secretarial view of arranging plans and setting priorities is put to use in raising an organization's efficiency.

Communication

The art of communication that anticipates what the other seeks is conveyed in a form that comes alive in hospitality work.

STANDARD

Removing variance in quality, and preserving it as culture for the next age

Setting the butler standard means removing variance in quality with certification as a yardstick, and preserving the butler as culture for the next generation.

Without a standard for calling oneself a butler, service quality would vary greatly from person to person. With certification as a yardstick, the association keeps that floor.

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Setting the criteria to be named

If anyone could freely call themselves a butler, quality could not be assured. By setting certification as a criterion, the association keeps a floor of quality.

Recording and inheriting

It records a butler's manners, ethics and philosophy and passes them to the next generation. The very act of inheritance is the association's role.

Not a passing trend

The butler is not a passing trend but a culture inherited for more than 130 years. The association roots it in Japan as culture.

RELATION

The association quietly supports the foundation of the service

The relationship with THE BUTLER is a division of roles: the parent body that trains and certifies, and the service brand that delivers those butlers.

The association is the parent body that trains, certifies and runs seminars for butlers, while THE BUTLER is the service brand that introduces those butlers to clients. The two share their roles.

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The role of the parent body

The association is the parent body that trains, certifies and runs seminars for butlers. It does not stand in front of the service, but quietly supports its foundation.

A sharing of roles

The association trains and certifies; THE BUTLER arranges them to suit each occasion. This sharing keeps both training and service intact.

The backing of certification

You can welcome a butler with confidence precisely because each one is backed by the association's manners and certification.

PROFILE

The formal identity of an organization of 130 years

The identity of the parent body is the formal profile of an organization of 130 years: its name, founding, location and business.

The All Japan Butler Association is an organization whose work is the casting of butlers and the training of butlers. Headquartered in Odaiba, it welcomes visitors at a fully-reservation salon.

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Name

The All Japan Butler Association. With more than 130 years of history, it is Japan's oldest butler organization.

Founded

1890 (Meiji 23). Amid the enlightenment after the Meiji Restoration, its first head, Shingo Tanaka, founded it.

Location

2-7-4 Aomi, Koto City, Tokyo 135-0064. Its headquarters stands in Odaiba.

Business

The casting of butlers and the training of butlers. Through training, certification and seminars, it supports butler culture.

Related Site

For details on certification and membership, visit the association's official site

Fuller information on certification, membership and corporate seminars can be found on the official site of the All Japan Butler Association. Please see its work as the parent body.

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