The All Japan Butler Association is the body responsible for training and certifying butlers in Japan. Since its founding in 1890 we have preserved the forms and standards of the profession for over one hundred and thirty years. Here I, Butler Bell, the present Chairman, explain how the Association came into being, what we have protected, and how it has passed to the third generation.
When was the Association founded?
A butler’s profession cannot rest on personal talent alone. To guarantee a consistent standard whoever performs the duties, we need established forms, a system of instruction, and a means of certification. That is why the Association was created.
One hundred and thirty years is not merely a matter of age. It represents the time we have spent deciding, in each era, what must change and what must remain unchanged.
What have we preserved?
Two things have been handed down. The first consists of concrete forms: seating order, the sequence of service, and the handling of equipment. The second is attitude: the standards by which we maintain confidentiality, remain unobtrusive, and put others first. The former can be recorded in writing; the latter can only pass from one person to another.
That is why the Association values practical training as well as written materials. We maintain the practice of instruction by butlers who know the work at first hand, because attitude cannot be conveyed by words alone.
What changed with the succession to the third generation?
Until now the butler has been regarded as something reserved for a limited circle. In the third generation we have arranged matters so that clients may choose the degree of involvement that suits their way of life, thereby widening the point of entry. At the same time we have published the register of butlers so that clients may make an informed selection.
Transparency serves not only those who engage us. By placing ourselves in the position of being chosen, each butler is encouraged to refine his own strengths. Creating this virtuous circle was foremost in my mind during the succession.

What role does the Association fulfil?
Training alone cannot guarantee quality, nor can certification alone increase the number of practitioners. Without a means of placement, those we train have nowhere to work. Only when all three elements are present does the profession endure. The Association maintains several undertakings precisely to keep this flow unbroken.
The relationship among these undertakings is set out on the page describing the role of the third-generation Chairman.
What do we intend to leave for the future?
In Japan the butler’s calling once came close to disappearing. If the number of practitioners dwindles, skills are not passed on; without standards, quality cannot be maintained. Our aim is not to enlarge the organisation but to ensure the profession reaches the next generation.
To that end we are also advancing internationalisation. Exchanges with overseas butler schools and the training of butlers who can work in English are steps taken so that Japanese butlers may be recognised throughout the world.
Frequently Asked Questions
How long has the All Japan Butler Association existed?
It was founded in 1890 and has trained and certified butlers for one hundred and thirty years. It is now operated under the third-generation Chairman.
What does the Association do?
We carry out three functions as a single flow: we train butlers, we certify them according to our standards, and we connect them to the settings where they are needed.
Who is the present Chairman?
Butler Bell assumed the office of third-generation Chairman in March 2023 and continues to manage the Association while remaining active in the field.
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